The Commercial Photographer secrets to working with video crews

May 18, 2026 | Growth

The Shared Space Strategy: Stepping onto a major location shoot alongside a full video crew requires a total shift in how you operate. 

  • We peel back the curtain on what agency directors actually expect from you, revealing the unwritten rules of on-set etiquette that guarantee you get your shots without getting blackballed from future bookings.
  • We look at a critical lighting blunder that photographers frequently make that can accidentally ruin the video team’s most valuable take.  
  • Discover the exact dress code required to blend seamlessly into high-end corporate backdrops so you never accidentally compromise the film crew’s angles.  
  • The unwritten protocol for handling timing delays, schedule updates, or structural issues on set without ever letting the client see the panic. 
  •  Find out how production agencies secretly measure your value on a hybrid set, proving why your photographic talent is only half the equation.  
  • The delicate social rules of navigating high-stakes, multi-day destination assignments with other creative teams without rubbing people up the wrong wa

00:01.30

William Gleed

All right, we’re on.

00:02.90

Marcus

Well, hello, listeners, it’s Marcus here and welcome to another edition of the Commercial Photographer Podcast.

Well, this week I’ve got a guest. I’ve got a very good friend of mine called William Glead, and he works for a company called Life Media UK.

William, how you doing?

00:21.86

William Gleed

I’m doing really good. Thanks for having me on the show.

It’s been a long time coming. You’ve asked me a few times.

I’ve pulled you i’ve pushed you off, but here I am in our kit cupboard.

00:26.10

Marcus

Yes. You’re very busy.

You’re a very busy at company.

00:30.79

William Gleed

I do apologize.

00:32.18

Marcus

You are in the kid company.

Now, let just to our listeners just tell a little bit to our listeners about what you do, Will.

00:39.64

William Gleed

Okay, cool. So I’m the creative director of Life Media UK. We are a video marketing agency.

We’ve been running for 15 years. Started the company with my business partner, Sanjay Singh, who has been on, I believe already.

00:47.03

Marcus

Oh.

00:50.55

Marcus

He has been on the show.

00:52.02

William Gleed

Yeah.

um And we we film everything from, you know, adverts, promo videos, testimonials.

We’ve got a few documentaries on Amazon Prime. Well, one on Amazon Prime, let’s be let’s be honest.

01:00.00

Marcus

Oh.

01:01.90

William Gleed

um

01:02.01

Marcus

Okay.

01:03.38

William Gleed

But yeah. And we also have Pyrofilm as well, which is fully focused on STEM, Science, Tech, Engineering, and Manufacturing Films.

So yeah, it’s going okay. Can’t complain.

01:13.01

Marcus

That’s a good, good.

And also, I know i know because I’ve worked a lot with you and we spend a lot of time together.

01:17.91

William Gleed

Yeah.

01:18.89

Marcus

You also do, you’ve got about an AI band as well, haven’t you?

01:22.86

William Gleed

Oh, we’re not going to go into this.

01:24.17

Marcus

Yes, we are.

01:24.80

William Gleed

can’t talk to you about this.

01:25.54

Marcus

You do really well. You do really well on it.

01:27.70

William Gleed

no Well, look listen, it’s it’s a bit of fun.

And I figured out a way to kind of make a little bit of passive income on the side.

01:34.68

Marcus

Yeah.

01:34.94

William Gleed

And I’m not stepping on any quote unquote real musicians like yourselves feet. So there we go.

01:41.00

Marcus

I love it, man.

01:41.19

William Gleed

Yeah.

01:41.44

Marcus

I think it’s great what you do.

So, Will, we’re going to talk about on this show, and as said in the the intro, we’ve worked a lot together, haven’t we?

We’ve done events, conferences, advertising campaigns all over the world.

01:50.20

William Gleed

We have, yeah.

01:54.50

Marcus

In fact, this idea for this show came up a couple of weeks ago when we working together in Cannes, weren’t we, in the South of France?

And I thought it would be a good idea to talk about what we can do as photographers to make it easier to work with video crews.

02:12.82

Marcus

So, yeah, you know, there’s not a lot of written about this. So a lot of is common knowledge.

And I’m sure a lot of people are doing this already.

But hopefully we can come up with a few little gems that people think, oh, that’s a good idea.

And it will make life smoother for both you and for me. So I’ve got some pre-prepared questions.

02:32.63

Marcus

So the first one I’ve got is when a photographer and videographer are covering the same shoot, what are the biggest mistakes that can cause friction or slow the production down?

02:38.25

William Gleed

Mm-hmm.

02:44.29

Marcus

do you think, Will?

02:45.29

William Gleed

That’s a good question. That is a good question.

02:46.55

Marcus

Thank you.

02:47.13

William Gleed

I think a lot of the time, i think you’ve just got to be on the same page and realize that you’re both there to to do a job and you’re both there to keep the client happy.

02:51.75

Marcus

Yeah.

02:54.97

Marcus

Yeah. Yes.

02:56.48

William Gleed

So I think what really works for me is I have a quick kind of meeting with the photographer if I don’t know them, kind of set out.

02:59.29

Marcus

Yes.

03:02.23

Marcus

Yep.

03:03.04

William Gleed

This is what we’re going to be doing today.

These are the times we’re going to be in this location, that location, and working together as a team.

03:07.05

Marcus

Yep.

03:09.62

William Gleed

you know um

03:11.03

Marcus

Yes.

03:11.70

William Gleed

Sometimes bad experiences can be with a photographers like deliberately getting into shots because they want their shot as well.

But, you know, it’s…

03:17.72

Marcus

Well, we’ll talk we’ll come into that. We’ll come into that.

03:20.31

William Gleed

Okay, okay.

03:21.11

Marcus

Yeah.

03:21.39

William Gleed

um Yeah, I just think communication. Communication between the two, being professional.

03:24.82

Marcus

Communication.

03:27.05

William Gleed

um And that’s quite a generic, boring answer, it isn’t it? Yeah.

03:30.97

Marcus

No, I mean, we’re we’re just on the ball rolling here.

I mean, ah my point my mindset when I’m working with a video company, be it yourselves or somebody else, the video is takes a long time.

03:41.35

William Gleed

Yeah.

03:44.65

Marcus

You’ve got a lot of… a lot of components to that are involved in your shoot.

Whereas photography is fairly a bit more straightforward. You know, you’ve got a team of people.

I tend to work on my own or ah at the most with one assistant.

So I feel my role is to almost do fit in with you as opposed to other way around.

04:05.50

William Gleed

Yeah, i I agree. I do agree with that. and But again, it depends on the shoot.

04:09.75

Marcus

It does.

04:10.82

William Gleed

90% of the time, the the shoot will be prepped, planned for the video.

And the photographer really is there to get stuff on the side.

So it’s lot if that’s the case, then the photographer needs to know that, be okay with that, and not try and take over because we’ve got storyboards, we’ve got a plan, we’ve got a structure, we’ve got times we need to stick to.

04:19.89

Marcus

Yes. Yep.

04:28.26

William Gleed

like you say, it takes a lot longer, lighting, that sort of thing.

and I’m not going to get into AI editing with Photoshop, but… certain things are a lot easier in post for photographers than they are for videographers at the moment so i think it’s just yeah having that having that good balance

04:38.30

Marcus

Yes.

Yep.

04:43.64

Marcus

Okay, are you having a good balance. um I’m just thinking in my mind when but’re you’re you’re talking about one shoot that we did together for that tech company and it was on an airfield, um

04:55.60

William Gleed

oh yeah i know who they are can we say names uh ab b dynamics

04:57.11

Marcus

Yeah.

Yeah, you could say, what was the company? That’s right, AB b Dynamics.

And um yeah, basically, I had i was there they’re in a supporting role, but they did were going to use some the images for the campaign.

05:10.78

Marcus

But I was very much, as you were saying earlier, about…

05:11.15

William Gleed

Mm-hmm.

05:15.74

Marcus

stepping back and just kind being nimble on my feet, as it were, and just taking the opportunities when I could.

And I think you have to really just bear that in mind.

Whereas yours, like you’re saying, is more scripted, isn’t it?

05:24.28

William Gleed

yeah

05:26.74

Marcus

It’s more to a brief.

05:28.38

William Gleed

Yeah, and there’s things you can stage with photographs that you can’t with film.

05:32.26

Marcus

Yeah,

05:32.54

William Gleed

So like, you know, if just say so certain things aren’t working, you can stage it with photography after or, you know, but you can’t do that with film.

I mean, you can AI it these days, or whatever but whatever.

05:41.05

Marcus

yeah, yeah.

yeah

05:41.69

William Gleed

But we are usually put slots in. So we’ll do.

OK, so we’re going to shoot this this scene now.

Once we’ve done that, you’ve got 20 minutes to to do your photography.

And that’s kind of the role I suppose I take in the morning is Sounds a bit arrogant, but not like not like this is my shoe.

I’m in charge. But you kind of I feel like I need to do that.

06:00.22

William Gleed

And then the photographer becomes one of the team, you know, and they they gel and they become yeah one of the video crew essentially rather than their own entity.

Otherwise, it’s just work, you know.

06:08.95

Marcus

Yeah, yes, yes.

I mean, but were we’rere we’re both sort of chasing light in some ways, but I think, um you know, and looking at that shoot that we did together, part of it was they wanted it shot at night time, didn’t they?

06:23.41

Marcus

Or at dusk, wasn’t it do you remember that?

06:23.74

William Gleed

Yeah, that was, yeah.

06:25.98

Marcus

And I remember I was started using my flash and you were filming at the same time and I just was i was so in the zone, I didn’t really think about it.

06:31.42

William Gleed

Oh, don’t. Don’t. You know what? Yeah, I remember that now. And the best take we had.

was when your flash went off as the the dummy kind of i didn’t it didn’t hit did it it but it was like a clip it was it was basically in a nutshell car drives up dummy walks out car breaks really hard dummy is safe across and it was pitch black everything was going wrong and then we had this one good shot and your flash went off but but it’s okay we were able to cut to the bc cam uh and salvage it yeah but yeah

06:38.36

Marcus

Oh no.

06:45.75

Marcus

Yes.

06:48.44

Marcus

Yes. yes Yes.

06:56.79

Marcus

yes That’s right.

i mean…

07:05.27

Marcus

So you can normally, cut when that if if i um if I am using a flash in an event, you can normally cut that out quite easily or is it an absolute pain?

07:13.79

William Gleed

Depends on what the job again is all dependent.

07:14.87

Marcus

Yeah, okay.

07:15.75

William Gleed

You know, if it’s a conference, it’s fine. Flashes go off all the time.

07:18.01

Marcus

Yeah.

07:18.71

William Gleed

If it’s a sequence that we’re building for a promo video or whatever, then it’s like, oh okay, because you can’t even though it’s like a frame.

if it’s If it’s all part of that, if if if it’s the end of the scenario, which is the most important part, then it can be quite tricky.

07:27.61

Marcus

Yes.

07:31.29

Marcus

Yes.

07:33.40

William Gleed

but

07:33.59

Marcus

Yes.

07:34.26

William Gleed

Yeah, but in the moment, you know it wasn’t your fault.

It was like, we were all like, it was like, go, go, go, go.

07:38.13

Marcus

Chasing time.

07:38.58

William Gleed

go you know there’s a lot of

07:39.32

Marcus

We were chasing…

07:40.55

William Gleed

There’s a lot of like flat time where no one’s doing anything and then suddenly it’s like 100 miles an hour and then it’s, you know so yeah, so good it’s quiet.

07:44.94

Marcus

That’s right. Exactly. Exactly. But again, they you know, I think, it thats ah like you said earlier, it’s about having a briefing, a talk and about communication, first of all, you know, just talk trying to and nail those things out.

07:59.77

William Gleed

Absolutely.

08:00.09

Marcus

So with that in mind, so how can photographers shoot in a way that helps the video team rather than constantly fighting against them for angles, light and time?

I guess, first of all, look, don’t don’t use flash at nighttime.

It’s one way we’ve we get we’ve established that.

08:15.03

Marcus

um On the events, it tends to be just what you guys use and what I got what i use.

08:17.39

William Gleed

It’s

08:20.87

Marcus

It’s just the the, yeah, separate.

08:21.46

William Gleed

separate, isn’t it though?

The event stuff is very it’s very, we’re very separate on the event stuff.

08:23.49

Marcus

Yes.

08:25.78

Marcus

Yes.

08:26.40

William Gleed

you know You’ve got your job, i’ve we’ve got our job. So I think, ah I don’t know.

Again, it just goes back to that thing of like, if you’ve got good communication at the beginning, you can add the photography to the schedule.

08:37.22

William Gleed

Everyone gets their own sections in the day. And if there’s a point where it’s like crossovers, like we do a lot of work for interior design companies.

Okay. So they do, and no, you don’t do the photography for that. It’s a lady that does that.

08:48.12

William Gleed

can’t remember name.

08:48.54

Marcus

Yeah, I have done it once.

08:48.82

William Gleed

But,

08:49.38

Marcus

so I have done it once for you guys. Yes.

08:51.16

William Gleed

Okay, they they have someone else they get whatever.

08:53.69

Marcus

Yes.

08:53.88

William Gleed

um So she comes on on the shoot and I’ll say to her, okay, we’re going to shoot this end of the office or the space first.

So you go to that end and we’ll kind of cross in the middle.

And then when we know there’s a middle point, to cross.

I’ll say, okay, at that point, let us get our shots.

09:09.77

William Gleed

We’ll move on.

And then you do your photography because it’s not that think I’m not trying to say photography is less than video, but having done photography as well myself for many years is it’s quick.

09:19.16

Marcus

Yes. Yes.

09:22.03

William Gleed

It’s quick. You can get it quite quick if you have to, you know, so not to your level, you know?

09:23.86

Marcus

Oh yes. Definitely. Well, well will this is this is why I brought you in, because you’ve got experience in both of these and, you know, you you can and you can see it from both sides.

09:31.03

William Gleed

Yeah.

09:34.03

Marcus

I mean, going back to events, I mean, I like to try and wear black on the whenever we’re shooting on events in case I am in the shot and it’s not so um obvious that if you like if if I went in there wearing all white white jeans and a white shirt, would that be it wouldn’t be so cool, would it?

09:50.26

William Gleed

Yeah, no. No, I think if you’re doing event stuff, the idea is to blend in, not stand out.

You’re not there to be anything other than what you’re there for, which is take photographs, right?

10:02.01

William Gleed

So yeah, minimal color, dark colors, blending in. yeah you just have to be happy with being in the background really you’re not yeah and you don’t like said if that if you’re in the shot because i know you have to go quite close up to the stage don’t you at points to get those close-up shots or whatever um and yeah the darker clothing makes you blend into the lighting so yeah no hawaiian shirts or shorts unless you’re at breakfast unless you’re at breakfast in hawaiian shorts that’s okay

10:14.84

Marcus

Yes.

10:20.47

Marcus

Yeah. i No, understand. And you do the same as well. Let’s see what, sorry?

10:29.21

Marcus

ah Okay, i that’s just like it in joke there that I did. I’ll turn up not knowing.

10:33.08

William Gleed

and

10:34.24

Marcus

I’ll turn up in my Hawaiian shorts for breakfast. Anyhow, that’s long another story, yes.

10:39.13

William Gleed

Yeah.

10:39.40

Marcus

Okay, I’ll stay for another time.

10:40.21

William Gleed

thats smell those

10:41.80

Marcus

So, yeah, okay.

10:41.85

William Gleed

yeah

10:43.28

Marcus

So we saw yeah were we’re getting some guidelines here.

I mean, as we said, you know, it is common sense, but there’s it’s good to know these things.

It’s it’s not often discussed, really.

10:52.79

William Gleed

Now, yeah, and so if you’re if you’re like a photographer that’s coming up in the industry or whatever, your job is very important.

10:58.44

Marcus

Mm-hmm.

11:00.95

William Gleed

And I know that as a videographer. I understand you’re there to do a job as well.

But it’s just balance, communication. And you know we had a guy once at an event. We were filming.

And we said to him, like you know we need to get this shot of everyone on stage whatever.

And he was yeah, yeah, so do I. And he walked right down to the front.

11:17.98

William Gleed

stood in front of everyone and got his picture, got his picture.

11:19.90

Marcus

a

11:21.38

William Gleed

And then as soon as he’d done his picture, everyone had dispersed because he didn’t say to everyone, stay there for the video guys.

Had he had not gone down the steps, we would have got our shot.

11:30.26

Marcus

Yeah, right.

11:30.90

William Gleed

He would have then gone in.

11:31.83

Marcus

Yes.

11:32.41

William Gleed

But um i mean a photographer like like you, for example, you know would have said, OK, guys, just stay there, stay there because the video guys and then we get our shot.

you know So like that was where I said after, hey, listen, we didn’t get that shot because dadadaer he didn’t give us time to get it because he got his shot and walked off.

11:49.11

William Gleed

So that’s just that’s just ba’s just bad.

11:49.14

Marcus

Exactly.

11:51.23

William Gleed

you know

11:52.02

Marcus

It is bad, Will, but sometimes and you’re right to pull it out.

The photographer needssa but should have been more aware that, you okay, there might be an excuse you get lost in the moment, but that’s not an excuse because you you’ve you lost a shot there and you’re never going get it back again.

12:07.19

William Gleed

No, exactly. And yeah, I think if you both know that each of your jobs are important um and you have value of I value the photographer and then the photographer values the videography company, you to look out for each other, you know, because events are messy, messy things.

12:18.22

Marcus

Mm-hmm.

12:19.59

William Gleed

And they’re one time you can get it and you can’t get it again.

So, you know, yeah.

12:23.86

Marcus

Exactly, exactly, exactly, exactly. And ah i guess, um and this is, again, another thing that is worth mentioning is both working from a so a similar schedule, isn’t it?

12:36.89

William Gleed

Mm-hmm.

12:37.21

Marcus

we had, you know, and we’ve we’ve had problems with that before, or where it’s like but maybe outdated schedules on the timing, and I might miss out on something.

So it’s important that we’re we’re both working on… a schedule that is agreed beforehand and it is current.

12:54.87

William Gleed

Yeah, and yeah, that that always makes me laugh when a client will put on the call sheet, okay, and at 12 o’clock, we’re doing the photos and the videos with XYZ person, and we’ve got ten five, 10 minutes.

and we’re like Okay, that’s not time enough.

13:07.96

William Gleed

But that’s when it comes in, I think, you’re not just a photographer or a videographer, you’re also, you need to be a really good people person, and be able to deal with people in the moment, off the cuff, politely, and just explain, that’s not enough fucking time.

13:14.65

Marcus

Yeah.

13:21.98

Marcus

Yeah, right.

13:22.04

William Gleed

in in the nicest possible way, you know?

13:22.58

Marcus

Okay. No, work exactly.

Well, yep.

13:24.80

William Gleed

Cause it’s like, you’ve got, yeah, you’re more than the photographer.

13:24.95

Marcus

Yes.

13:27.16

William Gleed

you ah You have to be a very good people person.

13:29.88

Marcus

ah that that um And that’s just worth saying again, the people ah the people skills are so, so important.

13:36.38

William Gleed

So important that people don’t, yeah.

13:38.01

Marcus

And I mean, you book photographers and, you you know, apart from myself, and I would imagine that that comes up quite high in the in the list of what you’re looking for.

13:39.03

William Gleed

Yeah.

13:48.45

William Gleed

Oh, we’ve not. hi i’ve I’ve had people on shoots before and we’ve not ever called them back.

Great, great photographs. But there’s been things said.

13:53.70

Marcus

Yep.

13:55.76

William Gleed

There’s just it’s just how you handle yourself, you know, because you can be in our industry, right?

13:58.03

Marcus

Yep.

13:59.48

William Gleed

You can unless you’re like a wedding photographer where you all we do is weddings.

14:00.07

Marcus

Yep.

14:03.84

William Gleed

If you do what we do, you could be, like i said, in the south of France filming a conference with people in suits.

They’re all rich. Or you can be on on a racetrack with, you know, rally cars or whatever it is.

14:10.07

Marcus

yep

14:13.44

William Gleed

You have to be at a bounce between different types of people and know how to communicate properly.

whilst being able to do your job and i think yeah it’s almost like the two skills you need to be good at both equally you can’t be you know yeah it doesn’t matter if you’re the best photographer in the world if you’re an idiot who doesn’t communicate properly and can’t say the right things you’re not going to get hired

14:36.95

Marcus

Here, here, Will.

That’s so, so, you know, and you just, people don’t hear that so much, really.

It’s so, but, and yeah, it’s, it’s so important. And, you you know, we’re both working for the same client.

And we have, you have to have that in mind.

14:49.24

William Gleed

yeah

14:50.77

Marcus

You have to know there’s an end goal there.

14:54.91

William Gleed

Yeah.

14:54.97

Marcus

Yeah, nicely put.

Okay, what else can what else, what other things can you think of, Will, that um I can do or photographers can do to make life easier for yourself where and when we’re on set?

15:05.72

William Gleed

Just use your mobile phone then AI after, I imagine. So. yeah

15:11.48

Marcus

if own If only was so simple.

If only was so simple.

15:14.44

William Gleed

No. I don’t know.

I mean, I think we’ve covered quite a lot in terms of it it’s just about you know good communication, all the same stuff we’ve kind of really said and being a nice personable person who can deal with many different types of people, yeah from the the film guys to the client, to the client, who whoever we’re shooting for.

15:18.20

Marcus

Yeah.

15:31.81

William Gleed

It could be a model, could be whatever.

15:32.35

Marcus

Mm-hmm.

15:33.05

William Gleed

you know They’re all very you know models are quite precious people.

15:34.01

Marcus

Mm-hmm.

15:36.92

William Gleed

ah Most of them.

That’s pretty getting me in trouble.

15:38.58

Marcus

Yes, yes, yes.

15:39.52

William Gleed

So you got to be OK with dealing.

you know Maybe you need to. And also, you know Our job as well is to make people comfortable on camera.

And it takes a lot of skill and years of work to know how to get someone comfortable on camera.

Someone could be really nervous. They suddenly get really comfortable and relaxed.

And then someone comes in, does something stupid with the camera, like, and now everyone’s nervous again and panicking.

16:00.38

William Gleed

So, you know, but no, I don’t know if that comes with time or it’s natural.

16:00.71

Marcus

Mm.

16:04.17

William Gleed

You know, it’s just one of those things that we have a few guys we’ve freelanced in and I’m like, I can’t work with them anymore because this person was really nervous.

We were having a good chat. Interview was going really well.

And then it all just went to pot because of,

16:17.82

William Gleed

you know such situation occurred because of their behavior.

so yeah. Yeah.

16:22.90

Marcus

I think you’re you’re right. People skills are so, so important.

This has obviously been a recurring theme of this podcast.

ah but But obviously not a lot of photographers are going to be, you might not be really feel like you’re really comfortable with people, but there are other types of photography that you can go into where not going to be dealing directly with the public or with people or or whatever.

16:29.37

William Gleed

yeah

16:43.82

Marcus

I mean, the kind of work that we both do is would be dealing with people, isn’t it?

16:49.00

William Gleed

Yeah, yeah, yeah. Absolutely. And everyone loves you. That’s why we keep hiring you. Especially the Americans.

16:52.60

Marcus

yeah

16:55.00

William Gleed

They love you. He’s so eccentric. We love him.

16:56.95

Marcus

said these

16:57.32

William Gleed

He’s like Paul McCartney.

16:59.06

Marcus

right

16:59.36

William Gleed

Yeah.

16:59.93

Marcus

yes they do could they call me i do not know where they get that from but there you go there you go yeah um yeah and so people skills most important we’ve talked about maybe the kind of clothing you’re wearing we’ve talked about lighting if you’re gonna be using flash you’ve got some kind of community communication going on there um

17:00.16

William Gleed

The photographer.

Yeah.

17:20.60

Marcus

Working together, i mean, that’s another thing is if you’re working together ah in a day or a half day, it’s pretty easy to get on.

But if you’re working together like we have done over maybe a week or even, ah you know, a couple of weeks and you’re flying out together, that’s really where you you have to be he had to be careful and be a good person or whatever.

17:34.77

William Gleed

Yeah.

17:44.14

Marcus

what what

17:44.50

William Gleed

Yeah, it’s so hard to say.

It’s so difficult to put that in a how do you how do you bottle that?

You know, how do you bottle? Because you’re spending off.

I mean, our first trip to get I think we’d worked together quite a few times.

17:54.81

William Gleed

But then the first trip we did together where it was like a solid week in Miami, wasn’t it?

17:58.58

Marcus

Yes.

17:59.26

William Gleed

And you’re not just working with them.

You’re then having dinner, having breakfast, lunch, going out in the evenings, you know, socializing.

18:03.99

Marcus

Yes. Yes.

18:07.62

William Gleed

And it’s it’s been able to do that and not.

18:12.44

Marcus

Not rub people up the wrong way.

18:13.14

William Gleed

couldn’ That’s a good way of putting it, yeah.

Not the wrong way or not disrupt the the kind of mise en scene, as I suppose you’d call it.

Would you call it that?

18:21.87

Marcus

Oh, yes, you could call it that.

That’s a very, the ma maison scene, so that means the, that’s a film, that means theatre, isn’t it, about not ah protecting the flow of things.

18:31.67

William Gleed

I was going to say equilibrium. equilibrium

18:34.22

Marcus

Equilibrium. Okay, yes.

18:35.22

William Gleed

We have a certain way of being, we’ve got a certain, like we like to work really hard, but we like to have fun, which is super cliche, very cliche.

18:41.30

Marcus

Yeah, you yes.

18:42.17

William Gleed

But now,

18:42.30

Marcus

But you guys do. You guys do.

You do work hard and have a lot of fun. We’ve had some fantastic fun and suits together.

um Yeah, so that’s really important about just and not being a bit over the top, I think, as well.

And I think that also comes back about working on a daily basis together and not being um ah working together on a week.

You’ve got just maybe don’t be just a slow build is better, I think, isn’t it?

19:07.97

Marcus

It’s coming in really strong.

19:09.91

William Gleed

Yeah, as in so if you were to come into some like to work with that, say, for example, are we hired a photographer to come in for the first time?

19:16.63

Marcus

Yes.

19:17.59

William Gleed

Yeah, there’s definitely a way you behave when you’re around work people in the work environment.

You’re not kind of bringing in all the jokes, bringing in, you know, oh, I need to stand out.

I need to be like this.

19:27.84

William Gleed

need to like that.

19:28.25

Marcus

That’s right.

19:28.32

William Gleed

i need to puff my chest out, puff my chest out.

19:28.61

Marcus

That’s exactly what I mean, Rob.

19:30.64

William Gleed

No, no, no, no.

19:31.03

Marcus

Yes.

19:31.92

William Gleed

You need to be nice, personable, happy to help, ah you know, willing to to be flexible.

And then also, think those are the key things, actually. Yeah.

19:41.94

Marcus

Yeah, no, that’s exactly it.

19:41.97

William Gleed

if you can do all that and do a good job, your’re you’re literally, you’re good.

19:43.60

Marcus

That’s exactly it. yeah Yeah, agree I mean, I spent obviously being in a band, we talked about that and at the head of the programme, and being a bass player in particular, where I’m sort in the, as they say in Spinal Tap, on the be between the fire and the ice, um and that role you play.

I think that’s is helpful for me with people skills, because ah with with a band, it’s simply on the road and you’ve got to get on well with people and you can’t be too overdramatic.

20:14.52

William Gleed

No, but there are times you can be, but it’s usually one o’clock in the morning when no one’s gonna remember, but just nowhere, nowhere near the client.

20:19.32

Marcus

Yeah, yeah, yeah, that’s right.

20:24.06

Marcus

Yeah, I know we’re near the client.

20:24.87

William Gleed

No. Yeah.

20:26.26

Marcus

That is most important as well.

20:28.09

William Gleed

no

20:29.30

Marcus

Yeah, I think, anything else to add on that, Will?

um and I have got one last question, and it is sort tying up with this.

If you could give photographers three practical tips before they step onto a hybrid video photo shoot, what would they be?

So I suppose it’s if you could sum up our conversation

20:48.44

William Gleed

Three practical tips.

Okay, so I’m going to guess this is someone coming out of like university or whatever, getting their first job with another team.

20:51.86

Marcus

I mean, we the yeah, go on. Let’s imagine that scenario.

20:58.20

William Gleed

um OK, dress appropriately.

21:03.38

Marcus

Yep.

21:03.86

William Gleed

OK, it’s not a fashion parade. no one can No one cares if you’ve got the latest Air Force Ones or the nicest jeans or the best earrings.

21:05.72

Marcus

Yep.

21:10.42

William Gleed

Dress appropriately, you know minimal colors, blend in, be personable, be nice, ah be polite to everyone there, especially the client and especially in front of the client.

21:19.86

Marcus

Yes. question

21:20.68

William Gleed

Be polite to the team.

21:20.98

Marcus

Yeah.

21:21.92

William Gleed

If there’s a problem, this is another thing we did talk about, actually, if there’s an issue,

21:25.56

Marcus

Yes.

21:26.96

William Gleed

Don’t say in front the client.

21:28.31

Marcus

Yeah.

21:29.05

William Gleed

Go to the side. Take me or whoever you’re with.

Take to the side to say, listen, this is Z. don’t know if we’re going to time to do this.

They like that. They like that. Don’t get dramatic in front the client. Don’t do that.

Because they’re not understand what you’re talking about.

21:40.70

William Gleed

And then they’re going to get frustrated.

21:43.29

Marcus

Great.

21:43.60

William Gleed

And then I suppose thirdly, don’t panic. Because I’m sure it wouldll be fine.

If you’ve practiced enough, you know you can’t buy experience.

21:50.20

Marcus

Yes.

21:53.10

William Gleed

But as long as you’ve practiced enough, that should be OK.

21:57.24

Marcus

So really, from what you’re saying, it’s a technical skill or technical side of it is it’s almost given really, there’s nothing you know, you’re going to be able to be cover most people will be able to cover cover that.

the The skills is really going to come is really in the way you deal with people and the way we you act.

22:09.02

William Gleed

yeah i

22:13.78

William Gleed

i think i think that’s the main key point is yeah it is is how you well act that’s actually uh uh what’s it called not usp what’s the other one called act no like our kind of thing here is act adaptability creativity and trust and and that’s like you know

22:24.73

Marcus

Ah, your raison d’etre?

A raison d’etre agreement on French?

22:32.76

Marcus

Ah.

22:35.51

William Gleed

I don’t really phrase it in another way, but but but the point is you need to be adaptable, be creative, and then trust everyone around you that you’re all there to do the same kind of, you know that you’re all on the same trajectory.

22:36.41

Marcus

Ah, okay. Yes.

22:40.44

Marcus

Yeah.

22:46.32

William Gleed

It’s to just deliver the client a good product, and you can do that by those other things.

But I’ve lost my trailer for what was i going to say.

22:54.30

Marcus

I think you’ve got it.

I think you’ve you’ve you’ve so you’ve summed it up really well.

i mean, ah

22:58.42

William Gleed

I had a great point in my head then. I didn’t get out.

23:00.70

Marcus

oh, that’ that’s podcasting for you. It’ll come it will come when we stop recording.

But maybe when I’m talking now, you might it might come to you.

23:05.97

William Gleed

Mm-hmm. Mm-hmm. Mm-hmm.

23:08.30

Marcus

and um We’ve obviously had some great times together. It’s been, you know, rewarding financially for me.

um And it’s been become it’s been very creative. And so working in a team it is…

23:23.29

Marcus

I really enjoy it photography can be very solitary.

And I do look at upon you guys where you or you do have a team of people you’re in with a little bit of jealousy.

And it’s really nice to be involved in that, that that team effort of it as well.

So I think that’s, for me, that’s really important.

23:39.96

William Gleed

nice I protect the culture we have very, very viciously because it’s so hard to build and keep.

So although it’s great, I know it’s lovely when you join us as well and you fit in so well as well, which is difficult to do.

So, um yeah, i I think I definitely prefer working in a team than than on my own.

23:56.89

Marcus

Yeah.

23:56.92

William Gleed

It’s much more when you can depend and rely on people to do different things. It’s much more helpful.

24:00.75

Marcus

It’s nice, isn’t it?

24:00.80

William Gleed

um

24:01.59

Marcus

Yeah, it is nice. I mean, obviously.

24:02.62

William Gleed

Oh, my but sorry, my point from earlier.

24:04.70

Marcus

Yeah, here we go.

24:04.79

William Gleed

My point from earlier.

24:05.34

Marcus

I knew you’d get it.

24:06.39

William Gleed

It’s because cause you keep saying about the people and I keep pushing the people being personable, having good people skills because, yeah, being a great photographer, when you turn up, I’m ah i’m assuming you’re good photographer.

I’m not I don’t really think about that, like your ability to take the photographs.

24:20.41

Marcus

Yeah, yeah, right.

24:22.25

William Gleed

i is That doesn’t come into into the first thing is I’m trying to suss out, OK, what’s this person like?

24:22.33

Marcus

Yes.

24:26.37

William Gleed

What that wicked kid how are they going to work? with That’s what I’m going for.

The fact that you do your job. i’m Yeah, that’s already I know think i’m I’m aware you can do it because you’ve been hired to do it.

Or you’ve shown us enough work if it’s for me or whatever.

24:37.88

Marcus

Yeah, yeah. that’s Excellent.

Well, I think that’s a great place to end. um It’s been really interesting to hear your your viewpoint and nice to know I’m ticking a few of the boxes at least.

Maybe the Hawaiian shorts was a bit too far.

24:50.24

Marcus

I look upon it now.

I can see I went a bit too far there.

24:52.02

William Gleed

Listen, we all make mistakes, but we won’t repeat them because we learn from our mistakes.

That’s good, you know.

24:57.75

Marcus

he They’ve been binned, mate. You won’t see them again.

um Yeah, so thank you very much, Will. Have a great weekend and I look forward to see you on our next shoot together.

25:07.29

William Gleed

Yeah, we’ll do, mate. If you want to talk again, maybe about, you know, film, that’d be great.

25:12.09

Marcus

Okay.

25:12.27

William Gleed

We’ll another one.

25:13.56

Marcus

Another one. They’re always looking to do another one. Thank you, Will.

Thank you very much.

25:17.30

William Gleed

See later, buddy. Take care of yourself.

25:18.41

Marcus

Bye-bye, Ray.

25:18.73

William Gleed

Speak you soon

Other Podcasts you might enjoy

The AI Shift Photographers Can’t Afford to Ignore

The AI Shift Photographers Can’t Afford to Ignore

https://youtu.be/hxGjairPFp8 Most photographers using AI are still just talking to it — asking questions, generating the odd image, having a chat. This episode is about the shift that actually changes your business: AI that does things for you, not just with you.Sam's...

Meet the Hosts

Sam Hollis

Sam runs several businesses, including a Website design business for Photographers. He works with a wide range of businesses on their marketing and has done so for many years. Sam’s experience in the photography business started back in the ’90s when he was carrying the bags for a wedding photographer (his Dad) and getting casual shots of the guests on his Canon AE1.

Marcus Ahmed

Marcus Ahmad

Marcus Ahmad is a branding photography specialist and former senior lecturer in fashion photography with over 10 years of teaching experience. Drawing on his expertise in mentoring and visual storytelling, he creates impactful imagery that helps clients elevate their personal and professional brands.