Commercial Photographer podcast title

Your Guide to Marketing, Creativity and Growth

How to get work with an agency with Sunjay Singh

Jan 13, 2025 | Business Guest, Photographer Guest

“Show Notes”

Sunjay Singh is this weeks guest. He is in the sales and marketing world. He has a video agency which he runs with his co-founder, live media UK and a small marketing company which provdes marketing managers for small businesses called Lambardar marketing.
Marcus asks how it started. Sunjay says Will (co-founder) and him had never had “proper jobs”. Sunjay said when he was 14 or 15 his Dad walked in told him he had to photograph a wedding and then left. Sunjay had never taken a picture before in his life. His Dad had always enjoyed photography, But he ended up working at British Aerospace. But his Dad always had a side hustle and was doing two jobs. So for a while he did wedding video and photography and Sanjay was the photographer. The weddings were British Asian weddings which were a minimum of 3 day events. He said there were so many people, often 50 to 60 people in a 2 bedroom house in Cardiff. Each wedding day could be 14 hours. He could leave one day at 1am and be back the next day at 5am. He says he got better very quickly as he was talking so many pictures in such a short space of time.
They stopped doing British Indian weddings as the hours were so long and pay so low and moved onto British weddings. But eventually he got fed up doing weddings, he had done too many. He was then getting more corporate work and they dropped weddings. But what that time gave him was a work ethic. Sunjay says if you want to get good at your craft, you have to do the reps. Do it again and again. It’s not just about working on one shot it’s about doing it again and again. If you are creative and not constantly developing your craft that is a dangerous place to be. Now Sunjay is running a video agency using videographers who work for him. He also uses photographers in his agency. Sam asks how Sunjay decided which photographers to work with. Sanjay says that anyway running a business needs to wear many hats and possibly masks. When you are speaking to Sanjay and talking about logistics, don’t be a creative, at that point you need to be a business person. He says if it helps, where a tie when you do your emails. Get into the mindset of being a business person. When you are on the shoot, be creative. But be the reliable business person at other times, especially when discussing logistics. The other thing Sanjay looks for is composure. He needs them to be confident and composed. If the photographer doesn’t turn up composed and confident then that is hopeless. The photographers needs to stay calm no matter what the shoot

throws at you.
Speed is another thing. Both getting the shot and getting the photographs back. Clients expect the photos back very quickly. They know it is digital and so expect the photographs very quickly.
Yous presentation is also important. Sanjay has seen too many scruffy
photographers. By being scruffy you are showing don’t care about aesthetics. You are signalling that you don’t care about aesthetics which gives the wrong message.
Sam asks how a photographer can go about getting agency work. Sanjay says there is no clear answer, but the key thing is relationship building and being in the right place in the right time. For example Sanjay meets lots of photographers, but he doesn’t have a shoot that week and the photographers never get in touch again. They need to stay in touch.
Sanjay then says make a list of ten people you want to work with. Get in touch every month and then every other month arrange an in person meeting. Don’t chat work, or ask for work, just build a relationship and some of them will give you work.
Sanjay mentions a book The Creative Act, Rick Rubin. He says this is an amazing book.
You can connect with Sunjay on Linekdin
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“Show Transcription”

Marcus: Well, hello, everybody, and hello there, Sam, how are you doing?

Sam: Very good, Marcus, and how about you?

Marcus: I’m very well, thank you, Sanjay, I’m very well indeed. And I’m very excited about today’s show because I’ve got a good friend of mine, and also somebody I sort of really admire, so we’ll keep that quiet. We’ve got Sanjay Singh. Sanjay, say hello and introduce yourself to our audience.

Sanjay: Hello, everyone. Yeah, thank you so much, Sam and Marcus, for having me on. Yeah, my name is Sanjay. I am basically in the sales and marketing world. So I’ve got a video agency, which I run with my co-founder, Will, called Life Media UK, and we’ve got a small marketing company that provides marketing managers for small businesses called Lambadaar Marketing, and we’ve got small social media management called Lambadaar Social. So those are our three areas, but yeah, sales and marketing world, that’s where we’re at.

Marcus: Mate, that is how you got your fingers in many pies there, Sanjay, but how did it all start? Tell me about it.

Sanjay: Well, it’s a bit weird because often you hear people talk about, like, they used to work, you know, in this production company, or for this big, you know, photography studio, or for this marketing agency, and me and Will have never had kind of quote-unquote real jobs. So I worked in Costa, and Will worked in Curry’s, and that was pretty much, like, the level of our business, actually, you know. So for me, for photography very specifically, I was probably about 14, 15, around that sort of age, just in my bedroom on one weekend. My dad just walks in, and he just says, hey, next week you have to photograph a wedding, and then he just left.

Marcus:  What?

Sam:  Okay, that was it. That was your introduction to wedding photography. I heard you taking a picture.

Sanjay:  I’d never taken a picture. He passed me a Nikon. He said, look, he passed me a Nikon. He just said, well, so let me give you a very brief history of my dad. My dad, he’d always been into photography. He’d studied at Sanwell College, you know, dark rooms, all the rest of it, proper photography. But his dad worked for British Aerospace, right, the local engineering company in Filton. And his older brother worked there. His other older brother worked there. So of course, my dad ended up working on the planes. But that said, my dad has always been a hustler, a grafter. He’s always had two jobs. He’s, you know, worked in the cinema. He’s done all sorts. To this day, he has two jobs. I’ve never known him to not have two jobs. And there was a big period of our life where he was a wedding videographer and photographer, but I was the photographer. So one day, he didn’t tell me he was starting this business. He started a business, Rajar Videos, and I was the photographer. So he gives me this Nikon with the flash on top. He says, just point the flash down, put it on auto, make sure it’s in focus, and just start taking photographs. And I don’t know if you know much about Indian weddings, but they are, they’re big events. So, you know, you’re talking minimum.

Sam: How many days was this?

Sanjay:  This is the three day events, you’re talking minimum three to 400 people. And the photography is a very big part of it, right? So that some of the events take so long, because there’s a.

Sam: So no pressure.

Sanjay: Well, there’s, you know, I mean, there’s not only is there pressure, as in from, you better get this right, there’s physical pressure of aunties pushing, of aunties pushing, the amount of times me and Will would elbow a poor woman in the face, just to get this, because you’d be, you’ve got to remember, like, we’re in a house, and there’s like, and this is not hyperbole, there’ll be there’ll be 50 to 70 people in a two bed terrace in Cardiff, right? So and then, and then all this stuff is happening in this corner of the living room. And everybody, and you’re like that.

Sam:  And you’re supposed to photograph. You’re photographing.

Sanjay: And I got no, I got no wide angle, I’ve got no lighting, I’ve got no…

Sam: Oh, God, I was gonna say you need super wide angle.

Sanjay:  I’ve got like, the kit lens that comes with a basic… Yes. …semi-pro.

Marcus: Yeah, we all know about them.

Sanjay: You know, the 24-70, that’s like, it feels like plastic, doesn’t it really? Yep. And, and that was it. And then, and then… Yeah, man. Three days, you know, 14-hour days every day, there was times where we would finish at one o’clock in the morning, and we would be back at five o’clock in the morning. So literally four hours later. Yeah, you know, sometimes you wouldn’t have an opportunity for the batteries to charge up, you know, it was crazy. And then, and then I got better, right? Because when you’re taking, you know, a thousand photographs a day for three days, and then you’re doing, you know, eight weddings, sort of back to back, you’re taking 10,000 photographs, you know, over a very short period of time, you get you suddenly, again, I start playing with it. Okay, actually, what happens if I turn it on manual? Okay, what happens if I play with the shutter speed? So it was all self taught. And this was like, this was really pre YouTube or whatever. So I would, it was genuine experimenting on the fly. But it was digital. It was digital, but it was all digital photography.

And then, and then I got, I got good. All right, I got good. So now I’m like, now I’m actually doing wedding photography. And that was definitely part of that definitely helped to catalyze how Will and I kicked off because when Will and I started out, you know, we would borrow my dad’s Z7 at that time, we’d record on mini DV tapes, you know, and we, we would go in and film whatever we could. And at the beginning, that was absolutely a couple of Indian weddings, you know, lots of English weddings. And then it basically got to a point where I couldn’t photograph weddings anymore, because I was especially like, we stopped doing Indian weddings, because the money was so low, and the hours were so horrible. We kept doing like British weddings, like I called them, you would just call them weddings.

Sam: Ones where the hours are less, it’s one day. Few less people.

Sanjay: I forgot this is audio, we should say that I am a British Indian. So I feel like otherwise, you’re going to be so lost. They’re gonna be like, what is this guy talking about? So we’re doing British weddings. And then it’s got to a point where I was so bored. And I was so unenthused. And I couldn’t care. I just didn’t care about them. And I felt like that was doing the couple such a disservice because they were so excited. You know, they were so enthusiastic. It was the best day of their life. And I had at that point, you know, done hundreds and hundreds of these things. And it was just so one of them. And no matter how unique you think your wedding is, it’s not. No matter how cool you think you’re, how good you think your color scheme is, it’s probably not. I mean, I’ve heard so many wedding speeches, whatever.

Sam: So it’s been done before.

Sanjay:  I got to a point where I was like, we can’t do this. And luckily, we were winning more corporate work. So it’s very rare that I actually get my hands on a camera and photograph these days. But that’s my background. And I tell you what, one thing I learned from that, and I’ll always take with me is the work ethic. You know, me and my dad, again, remember, I was like, 1516. So we’d be outside of the house, three o’clock in the morning drinking, like, I remember Lucas, he used to do these like little shots, like tiny little shots. My dad was in the middle of Cardiff, just necking stoves and drinking Red Bulls and monsters to get us through. And like, there’s no day, there’s no working day you could put me through that would hold a candle to what we got to do that.

Marcus: Well, that’s just tell me, tell me more about where you get this, this work ethic from Sanjay, because that is definitely one of the things I know about you.

Sanjay:  Yeah, well, I think that was, I think that was like, if that’s your training, and that’s your school, you know, like I said, like, there’s no, like, an eight hour day is a half is like, is half a day. If you’re doing a 16 hour day, and you’re doing your third 16 hour day back to back, and all you’ve had to eat is random bits and your sleep is like, you might have caught 30 minutes kip on a couch just sat while you’re sat there waiting for everybody. And you’re dehydrated. And you’re wondering, you know, when you can charge your batteries next, like to then go do a shoot for four or five hours is a piece of cake. And I think that like, a lot of people, a lot of people I’ve met don’t realize like paying your dues and going through that struggle and really just grafting at the beginning is absolutely the most important thing you could do. Because I could not have paid for that schooling for that experience for that teaching. You can’t buy that. And when you’re going through it, I was just naive, you know, I’d never done it before. I just thought that that’s what photography was. I didn’t know about workers rights and unions. So there was none of that. So we just we just got to get on with it. And I think seeing my dad do it without any complaints, you know, was definitely a big inspiration. And I think, you know, being completely honest, understanding what like my grandparents and their generation has to go through is another big is another big thing. Again, like I’ve got a picture of my grandmother on my desk. Anytime it’s a hard day, I always look at that. I think it’s not as hard as here. It’s never going to be as hard as here.

Marcus: It’s a family thing. I know that, Sanjay, for sure. It’s a family thing. But also you’ve got a drive within you. And I think what you’re saying is I think people regard creative jobs, dare I say, maybe that you don’t have to be so work such long hours. Of course, we all know the opposite is true.

Sanjay:  I think absolutely. And I think that if you want to get better at your craft from a creative perspective, you have to do the reps. Like I never had professional photography training. You know, I’ve never done like studio stuff. I’ve never I’ve never read books about it. I just I just took thousands and thousands of photographs. And I’m not saying this to be arrogant, but Marcus, you know, I’m a good photographer.

Marcus: Yeah, I’ve worked with you, Sanjay. We’ve worked alongside each other for sure. Yeah.

Sanjay: So I think that if you’re if you’re in the creative game and you think I need to, you know, spend lots of time perfecting this one shot, that’s part of it. But don’t forget, you have to do the reps. You know, you have to do those days. You have to take those numbers of photographs. You have to edit that amount of photographs to make it work. So which I guess like is much easier in a digital world. Right. You could have taken 10,000 photographs.

Sam: You’d be bankrupt. Imagine trying to pick them up.

Sanjay:  Loading a lorry. Do you know what I mean? So I think you’ve got we’ve got that we’ve got that that blessing that actually you can do that. I think you should do it. And I think if you’re if you’re an up and coming creative, if you’re even if you’re not up and coming, if you’re if you’re in the creative game and you are not constantly developing your craft, practicing your craft with all of the new technology that’s coming in, like that’s a very dangerous place for you to be. You know, if you’ve stopped learning, that’s an incredibly dangerous place.

Marcus: Yeah. Yeah. I think what we’re talking about here is people are going to talk about it. So you’ve got you know, you’ve got a very inquiring nature. You’ve got whatever I’ve talked to you. I’ve seen you talking to people. You’re always asking lots of questions, always inquiring. You want to you want to find out things. And I think that’s what drives you forward.

Sanjay: Yeah, I think that’s fair to say. I’ve always been quite a curious person.

Marcus:  Curious.

Sanjay: Yeah. I think that I was always encouraged to ask questions as a kid. And I think that’s really important. A lot of people, you know, they they tell their kids, stop asking questions. That’s again, that’s one of the most dangerous things you can do for a human being, especially for if you’re trying to raise a creative.

Marcus: Yeah. Because creative for anybody.

Sanjay:  Yeah. Oh, absolutely.But I think even with creatives, you have to be curious because you don’t know where your inspiration is coming from. You know, creatives have to be. Yeah.

Sam: But interestingly, Sanjay, we were chatting to a guy, Christian Ray Flores, the other day, and he’s quite creative. He was a pop star in Russia for 10 years. But what he was saying, it was no matter what you’re doing in business, everybody’s creative. It’s kind of it’s what’s getting getting you along, even if you don’t think you are. If you think, well, I’m running an accountant’s business, actually, you’re still being creative in lots of things you do and you still need to feed that creative drive. Yeah, I totally agree with that.

Sanjay: And that’s why, yeah, that curiosity, asking questions, learning about the world is is important. Yeah, for sure.

Marcus:  Nice. OK, let’s let’s talk. Oh, go ahead, Sam. Yeah, I think you.

Sam: So I was going to say, so now you’ve kind of moved on. So you did all of that. And now you’re you’ve got one of the many things you do. You’ve now got an agency where you’re actually using photographers to do that, to do the work in your agent.

Sanjay:  Yeah, that’s right. I mean, we’re predominantly video based. And as everybody will know, whether you’re a photographer or video, they’ll ask you to do the other thing. So it’s like the guys are on shoot and they just take some photographs and they’re like, no. And the amount of times photographers said to me, like, well, I’m taking photographs. I’m like, do you fancy just doing a little bit of video? No. You know, so. So, yeah, absolutely. We’re predominantly video based, but we always get asked about photography. So we commission a lot of photography and work with lots of photographers and have done over the years. And I’m very lucky that Marcus has been part of that team for sure.

Marcus: Thank you. Yes. And thank you much for that. Sanjay, what do you look for?

Sam:  So, I mean, when you’re looking at a photographer, there we go. Same question. Yeah.

When you’re looking at now, we’ll have to maybe tell Marcus to shut his ears because maybe he’ll blush or maybe he’ll get worried about why he’s getting picked now. But yeah, what do you know if you few photographers come to you, what are you kind of looking for? What signs do you think? Yeah, this is going to be someone to work with and what? Or yeah, I’m going to avoid that.

Sanjay: When you’re being, I think with photographers, with any creatives, you have to wear any anybody that’s running their own business has to wear many hats. I think what sometimes creatives forget is that they not only have to wear hats, they should be wearing masks. And what I mean by that is don’t be a creative when you are communicating with me, setting up logistics and sending me an invoice. Be a business person. Creatives where, oh, yeah, we’ll get that. We’ll see how it goes. When I need you to do the business bit, do the business bit.

Sam: Yeah. Then you want times, precise stuff you need to get. Yeah. If it helps, wear a tie when you do your emails.

Sanjay: Do you know what I mean? Get into the mindset. Get into the mindset of, yep, Sunday, absolutely. I can confirm. I’ll be there this time. I might get there. I’ll get there 50 minutes early. I’ll drop you a text. If I have any questions, here’s my questions. Cool sheet looks great. I need all of that because I need to have faith and trust in you that you’re going to turn up, you’re going to deliver, that you know what you’re doing. And when you’re there, be the creative. You get some creative shots, but that’s one thing I see is the creatives, they forget to be business people. They forget to follow up. They forget to inquire.

They forget to reach out to me. If I haven’t worked with a photographer for a long time. I was just going to say, sorry.

Sam: Yeah. We talk about that a lot, don’t we, Mark? It’s about taking off that creativity hat. And yeah, you’ve got to do your accounts. You’ve got to do the marketing. You’ve got to do the follow-up and you might not want to, but if you want to have a business, you’ve got to do all that stuff.

Sanjay: And, you know, if you need external support, you know, you can use AI, you can use like personal assistants. There’s lots of things that you can do. There’s no excuse for it. So you have to, I think that’s really key because I need clear communication with any photographer that we work with so that we can build that trust to I think that the other thing that we do is, I don’t know if this is the right word, but unflappability. Composure. We need composure. We need somebody who doesn’t get flustered and flap around. Like when you’re, if I put you in front of my client, I am telling my client, I’m confident this person is going to do the job. My client is confident because they’re confident. Me, and then they meet the photographer and all of that confidence crumbles because the photographer isn’t confident. You know what I mean? So like, you’re going to burn all of that trust. If you want, if you don’t back yourself, stay composed, things will go wrong. Absolutely. The light isn’t going to be what you thought it was. This person’s going to be late. This person’s going to be early. You know, the battery’s going to die. The flash is going to go funny. All of these things, they are going to happen. You don’t get perfect.

Sam:  Just take it on board and deal with it.

Sanjay:  You’ve got to grumble next time. Afterwards you reflect your view, but you need that composure on a shoot because if I’m putting you in front of our biggest clients, they need to know that you’re playing at that level. Some of the clients that we’re working with, they’re huge corporations, essentially. They’re blue chip organizations. They are only used to dealing with the highest level of people and they want their suppliers to be like that as well. So you have to be like that. Another thing is speed. Speed in getting the shot, but also speed in getting the photographs back. I think that this is something that perhaps, I don’t know if I necessarily agree with it, but it’s something that the clients expect all the time. The clients expect, because I take a photograph of my phone and I have it immediately, I expect your potential photograph.

Sam: Yeah, so they’re thinking you’ve taken the photo, why can’t I have it?

Sanjay:  I don’t necessarily agree with that, but the market doesn’t care about my feelings. So that’s what clients expect. Just book it in your diary. If you’ve got a shoot the night before, just book it in your diary to get the edits done in the morning and get back to in the afternoon. They will appreciate that. They’ll rebook you. That’s really, really important. Another thing I would say is your overall presentation. How are you dressing? Again, I’ve seen too many scruffy photographers. Too many people. I’m not going to take you on a shoot. I’m just literally, if you turn up looking scruffy, like you don’t care about your presentation, what you’re doing is signaling to everybody else that you don’t care about aesthetics. You are a photographer. You can’t be a scruffy photographer. You can’t be a scruffy hairstylist. You can’t be a scruffy clothing stylist. You can’t be somebody who looks sloppy, but is also like a solicitor. In those roles, you cannot be that because what you’re signaling is you don’t care about that. And even if you do deeply care about that.

Marcus: We’re in the game of image making and we’re also, and we are in particular, Sanjay, in the game of branding as well. So that all comes into that, doesn’t it? I think that’s so important.

Sanjay: 100%. And I think, Marcus, you’re a stunning example of somebody who is perhaps too stylish. And so when I meet you, I feel underdressed.

Sam: Outshines the others.

Sanjay:  I think you’re a really good example of somebody who thinks about that, is cognizant of that. I’ve met people, their ties all undone and shirts untucked. I’ve seen wedding photographers like that. I’ve seen wedding photographers lose weddings in front of me because of how they’re dressed. Somebody literally saying, oh, we were going to talk to that guy about a wedding. The bride-to-be looks over and says, not if he’s dressed like that. I’ve seen that with my own eyes. People care about that stuff.

Marcus: They do, Sanju. They really do, don’t they? And of course they do. And I do think about, Sanju, when I’m working with you, for example, I think about your brand and me fitting in with it. And I do think about it, yeah. So what about just a quick one, maybe, about what a photographer is working with your video crews? Maybe some little pointers that you can give. Because it’s not always easy when a photographer is working on the same shoot as a video crew.

Sanjay: I think that the organization chart essentially needs to be laid out. So what I mean by that is, is it a video shoot with a photographer or is it a photography shoot with a video crew? And they are different. Who’s the lead here? If we’ve been invited onto a photography shoot as a video crew and my team know you’re in the background, this is not your shoot, you are in the background, the photographer will take priority. And then we’ve been on video shoots where the photographer thinks it’s a photography shoot. And we’re like, whoa, whoa, whoa, no, no, you’re in the background here. And I think that that can be an awkward conversation. And if the client says it’s both, the client’s being cheap, right? Yeah. If the client says both, we say that’s fine, but we need to separate the time. We need to be really clear, like this is the video time, this is the photography time, video time, we can flip-flop, but everybody has to be clear on that. And yeah, I’ve definitely, I’ve worked with photographers who have come onto our shoots before and have tried to take over, have interrupted the video shoot, have basically been more of a hindrance. And yeah, that’s not how you operate. And our team know, we tell them, you know, by the way, you’re in the background here, if that is the case. So I think that that is a really important bit. Just be clear with the client.

Sanjay: 100%.

Marcus:  Laying out the boundaries.

Sanjay: Yeah, 100%.

Sam: That makes sense. Yeah. And then, cool. And then going back to, if you’re, so I can see some photographers thinking, well, this working for an agency sounds quite nice because Sam’s always banging on about social media, email marketing, but I can just like get work from an agency. That sounds much nicer. You know, how would a photographer, if they think, you know, they’d like to do some agency work, how would they, you know, how do they go about it? Where do you start? Where do you look? Is it just a case of finding some?

Sanjay: Yeah, it’s a really good question. And obviously there’s pros and cons to all of this.

And I think that there’s no, it’s a really rubbish answer because there is no real answer to this. And I’ll preface that with that statement. But the key thing is relationship building.

Like, that’s it. It’s relationship building. And it’s, you do have to be in the right place at the right time. You know, I meet lots of photographers and I don’t have a shoot that week. And then they’ll never contact me ever again. And it’s like, actually, how do you stay in touch? How do you build a relationship?

Sam:  So we still have to do the marketing and the relationship building and everything else. So me thinking, you know, well, it’ll save a lot. It’s still not, you still got to be on LinkedIn. You still got to be catching up. You’re still, you know, it’s still effectively part of the same.

Sanjay: That’s true. But what I would say is taking me out for lunch might cost you 30 quid, right? But the job I give you is going to be a grand or whatever. Right. And spending on a Google ad, you may as well just throw it in the bin. So like the return is much higher.

You know, the return is a lot higher, but people just forget the consistency. I think if you can, if you can, okay, here’s my real answer. Now I’ve stalled enough to think of a question.

Just cut that whole section out. We’ll start again. Here’s my real answer.

Marcus: I didn’t make it up. I must take Sonjag for dinner. I just made a quick note here, but.

Sanjay: If you can make a list of 10 people that you could potentially work with, right? And then contact those 10 people. And then once a month, touch base. And then every other month, try to get an in-person meeting. And in those meetings, you don’t pitch for work. You don’t ask anything. You just build a friendship and build a relationship with them.

Out of that 10, some of them are going to give you work. That’s what I would do. I would identify who I need to take out, who I need to partner with, and then go do that. Looking at it from this perspective, what I want and what I need is somebody reliable, somebody predictable, and somebody who’s good at their job. But reliability and predictability are actually higher. I don’t want the best person who I can’t get a hold of. And I’m not going to give you many opportunities. So if you mess up once, I’m not going to take the risk. Because with all due respect, there’s a hell of a lot of talkers. If you mess up once, I’m not going to take the risk again. And secondly, if your communication is rubbish, I’m going to just go to the next person because I need the speed, the reliability, the predictability. So those two, so yeah.

Sam: So if you’ve got, John’s taking you out, you’re going out with John for a beer on the last Friday of every month and every Friday is there and you meet up at the same, you’re going, oh, you know, this guy is turning up. You’re having a chat. You’re building the relationship.

Marcus: Yeah. Well, look, that’s how we met Sanjay, wasn’t it? We met through networking. Sanjay is a prolific networker. Well known, well known in my hometown of Bristol. But yeah, that’s how we met. So yeah, there’s no secret to it. And also if you get on well, it’s even better. Look, we are coming, we are coming up to the end of the show. And we’ve got this new section of quickfire questions. So we can really, really get to know Sanjay really well with some really deep and profound questions. So if you can bear with me.

Sam: What has Marcus got this time? I’m worried now. I don’t have to answer them though.

Marcus: I’ll start off with a fairly one that you can give out, give an answer of more than one word. And it’s your favourite business book.

Sanjay: I say asking my favourite book. I don’t have my favourite business book. But what I will tell you is the book that I have almost finished and has been incredibly inspiring. And I think every listener to this podcast should get on board with is Rick Rubin, The Creative App.

Marcus: Yes.

Sam: Okay, and we’ll put a link to that in the show notes.

Marcus: It’s incredibly good. It’s really good, isn’t it, Sanjay? And he’s a really interesting guy. And he’s, you know, his record, no pun intended speaks for itself. I’ve just read that one. It’s really, really good. Okay, here we are.

Sam: So Marcus, these quickfire questions, I’m not sure you’ve got the hang of yet.

Marcus:  Okay, all the rest can be quick. Okay, here we go. Take a deep breath. Beach or mountain?

Sanjay:  Beach.

Marcus: LinkedIn or Instagram?

Sanjay:  LinkedIn.

Marcus: Whiskey or gin?

Sanjay:  Whiskey.

Marcus: Run or fun? That means exercise or enjoy yourself.

Sanjay: Fun, fun, fun.

Marcus: Okay, cool. Smart suit or casualty?

Sanjay:  Smart suit, smart suit.

Marcus: Here’s one. Football or golf for you, Sanjay?

Sanjay: Neither, boring.

Marcus: What is it? Is there any sport you love? What would you do?

Sam:  The 19th hole.

Sanjay: Is whiskey tasting a sport?

Marcus:  Yeah, okay. Okay, that tells me. No. Okay. Pen and paper or notes on phone?

Sanjay: Pen and paper. Pen and paper all the way. Almost to the end.

Marcus: City or country?

Sanjay:  City.

Marcus: Yeah, of course. And the last one. Gardening or decorating?

Sanjay:  Gardening.

Sam: Yeah, I think that’s a neither.

Sanjay: Yeah, well, I’ve done my fair share of both.

Marcus: Yeah, I don’t mind a bit of gardening. I enjoy decorating as well. Well, there we go. Oh, that’s been a terrific start. I’ve really enjoyed that. I hope you have too, Sanjay.

Sanjay: Yeah, it’s been really good. Yeah, thanks for having me on.

Sam: So yeah, Sanjay, thank you for being with us. That is amazing. And listeners, what we would really love is some five-star reviews. If you give us five-star reviews, it means that we get found more on Spotify, on Apple and more photographers get to listen to the podcast and get to hear what we’ve got to say and Sanjay and all our amazing guests. So please give us some reviews to help photographers find us. So just as you finish the podcast, click on your app, give us a review. Thank you very much. And Sanjay, thank you so much. And Marcus, see you next week.

Marcus: And thank you, Sanjay.

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Meet the Hosts

Sam Hollis

Sam runs several businesses, including a Website design business for Photographers. He works with a wide range of businesses on their marketing and has done so for many years. Sam’s experience in the photography business started back in the ’90s when he was carrying the bags for a wedding photographer (his Dad) and getting casual shots of the guests on his Canon AE1.

Marcus Ahmed

Marcus Ahmad

Marcus Ahmad is a branding photography specialist and former senior lecturer in fashion photography with over 10 years of teaching experience. Drawing on his expertise in mentoring and visual storytelling, he creates impactful imagery that helps clients elevate their personal and professional brands.