From the Vault: Why Photographers Need a Blog (and How to Actually Do It)

Apr 27, 2026 | Creativity

The “Why” of Blogging: Discover how a blog acts as the ultimate marketing multi-tool—boosting your SEO, feeding your social media channels, and practically writing your email newsletters for you.

Location is Everything: Why your blog absolutely must live natively on your own website rather than a third-party platform.

Word Count & SEO: We discuss the golden rule of 500 words minimum. Pictures are great, but Google needs text to understand what you do and where you do it.

Formatting for Scanners: Practical tips on structuring your posts with subheadings, short paragraphs, and bullet points so people stay on your page longer.

The Smart Way to Use AI: How to use tools like ChatGPT to overcome blank-page syndrome and polish your drafts, without letting it steal your unique voice.

Promotion is Non-Negotiable: You wrote it, now what? Simple, effective strategies to actually get eyeballs on your blog using social media and email marketing.”

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Meet the Hosts

Sam Hollis

Sam runs several businesses, including a Website design business for Photographers. He works with a wide range of businesses on their marketing and has done so for many years. Sam’s experience in the photography business started back in the ’90s when he was carrying the bags for a wedding photographer (his Dad) and getting casual shots of the guests on his Canon AE1.

Marcus Ahmed

Marcus Ahmad

Marcus Ahmad is a branding photography specialist and former senior lecturer in fashion photography with over 10 years of teaching experience. Drawing on his expertise in mentoring and visual storytelling, he creates impactful imagery that helps clients elevate their personal and professional brands.